Privacy policy
Last Updated: February 25, 2026
RUUSAAO (“we,” “our,” “us,” or “Brand”) operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”) in order to provide you, the customer, with a curated shopping experience.
Our Services are powered by Shopify, which enables us to provide secure e-commerce infrastructure, payment processing, and related technology services.
This Privacy Policy describes how we collect, use, disclose, process, and safeguard your personal information when you visit, use, or make a purchase from the Services or otherwise communicate with us.
If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall control with respect to personal information matters.
By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.
1. PERSONAL INFORMATION WE COLLECT
“Personal Information” means information that identifies you or can reasonably be linked to you.
We may collect the following categories of personal information:
A. Contact Information
- Full name
- Billing address
- Shipping address
- Email address
- Phone number
B. Financial Information
- Payment card details (processed securely via payment gateways)
- UPI/payment confirmation details
- Transaction details
(Note: RUUSAAO does not store full credit/debit card numbers.)
C. Account Information
- Username and password (if account created)
- Preferences and settings
D. Transaction Information
- Items viewed
- Items added to cart or wishlist.
- Purchase history
- Returns, exchanges, cancellations.
E. Communication Data
- Emails or messages sent to customer support
- Any attachments provided (images/videos for return claims)
F. Device & Technical Information
- IP address
- Browser type
- Device type
- Operating system
- Cookies and similar tracking technologies
G. Usage Information
- Pages visited
- Time spent on pages
- Click behavior
- Interaction patterns
2. SOURCES OF PERSONAL INFORMATION
We may collect personal information like:
- Directly from you (when placing orders, creating accounts, contacting support)
- Automatically via cookies and tracking technologies
- From Shopify and integrated service providers
- From payment gateways and logistics partners
- From marketing or advertising partners (where applicable)
3. HOW WE USE YOUR PERSONAL INFORMATION
We use your personal information for the following lawful purposes:
A. To Provide and Improve Services
- Process and fulfill orders
- Arrange shipping and reverse pickups
- Manage returns and exchanges
- Send order confirmations and updates
- Maintain user accounts
- Personalize shopping experience
B. Marketing & Promotional Communication
- Send promotional emails (you may unsubscribe anytime)
- Show relevant advertisements
- Recommend products based on past activity
C. Security & Fraud Prevention
- Verify identity
- Prevent fraudulent transactions
- Investigate suspicious returns
- Protect website security
- Enforce our policies
D. Legal Compliance
- Comply with Indian laws including:
- Consumer Protection Act, 2019
- Consumer Protection (E-Commerce) Rules, 2020
- Respond to lawful government or court requests
- Enforce contractual rights
4. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information in the following situations:
A. Service Providers
Including but not limited to:
- Shopify (hosting & platform services)
- Payment gateways
- Shiprocket and local logistics partners
- IT service providers
- Analytics providers
These parties process information strictly for operational purposes.
B. Marketing & Advertising Partners
For targeted advertisements and promotional campaigns, subject to applicable law.
C. Legal Requirements
- In response to legal processes
- To enforce policies
- To protect rights, safety, or property
D. Business Transfers
In case of restructuring, sale, merger, or transfer of assets.
5. RELATIONSHIP WITH SHOPIFY
Our store is hosted by Shopify.
Shopify processes personal information to:
- Provide secure hosting
- Enable payments
- Improve platform performance
- Provide analytics and fraud protection
Information you submit may be transferred to Shopify servers, which may be located outside India.
To learn more about Shopify’s privacy practices, please visit:
https://privacy.shopify.com/en
For rights related to data processed directly by Shopify, you may use Shopify’s Privacy Portal.
6. COOKIES & TRACKING TECHNOLOGIES
We use cookies and similar technologies to:
- Remember cart items
- Store preferences
- Analyze website traffic
- Deliver relevant advertisements
You can control cookies through your browser settings. Disabling cookies may affect website functionality.
7. DATA SECURITY
We implement reasonable technical and organizational security measures to protect personal information.
However:
- No system is 100% secure.
- We cannot guarantee absolute security.
- Information transmitted over the internet may not always be secure.
Users are responsible for maintaining confidentiality of their account credentials.
8. DATA RETENTION
We retain personal information:
- As long as necessary to fulfill orders
- To comply with tax and legal obligations
- To resolve disputes
- To enforce agreements
Once no longer required, data will be securely deleted or anonymized.
9. CHILDREN’S PRIVACY
Our Services are not intended for individuals under 18 years of age.
We do not knowingly collect personal information from minors.
If a parent or guardian believes a child has provided personal information, they may contact us to request deletion.
10. YOUR RIGHTS (UNDER APPLICABLE LAW)
Depending on applicable laws in India, you may have the right to:
- Access personal information we hold about you
- Request correction of inaccurate data
- Request deletion (subject to legal retention requirements)
- Withdraw consent (where processing is based on consent)
- Opt-out of marketing communications
To exercise your rights, contact:
We may require identity verification before processing your request.
We will not discriminate against you for exercising your rights.
11. INTERNATIONAL TRANSFERS
Although RUUSAAO sells only within India, some service providers (including Shopify) may process data outside India.
Where such transfers occur, appropriate safeguards are implemented consistent with applicable data protection standards.
12. THIRD-PARTY LINKS
Our website may contain links to third-party websites.
We are not responsible for:
- Their privacy practices
- Their security standards
- Their content accuracy
Users should review third-party privacy policies independently.
13. COMPLAINTS
If you have concerns regarding how we process your personal information, please contact us:
We will respond within a reasonable timeframe as required under applicable law.
14. LIMITATION OF LIABILITY
To the maximum extent permitted by law, RUUSAAO shall not be liable for:
- Indirect or consequential damages
- Unauthorized access beyond our reasonable control
- Data breaches caused by third-party service providers beyond our contractual oversight
15. GOVERNING LAW
This Privacy Policy shall be governed by the laws of India.
Any disputes shall be subject to the exclusive jurisdiction of the courts located in Assam, India.
16. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons.
Updated versions will be posted on this page with a revised “Last Updated” date.
Continued use of our Services after changes constitutes acceptance of the updated policy.
CONTACT INFORMATION
For privacy-related inquiries:
RUUSAAO
Email: ruusaaoofficial@gmail.com
Support Hours: Monday – Saturday, 10:00 AM – 6:00 PM (IST)